Doritos vs Garden Of Eatin' · Bay Area shelf head-to-head
Doritos and Garden Of Eatin', side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Doritos carries more Brand PowerGarden Of Eatin' is in more Bay Area grocersDoritos fields the deeper lineup
Doritos
Garden Of Eatin'
41
brand power
36
46
products
17
1
categories
3
10
grocers
14
76.3¢
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Doritos▭ Garden Of Eatin'
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Doritos
no top category Garden Of Eatin' doesn’t also play in.
only Garden Of Eatin'
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Garden Of Eatin' · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Doritos · Garden Of Eatin'
