Reading the shelf…
Morris Kitchen specializes in crafting versatile mixers and salts that enhance a variety of beverages and dishes. Its offerings include refreshing mixers like Chamomile Peach and Citrus Agave, which pair well with spirits such as gin, vodka, and tequila. The brand also provides unique salts like Chili Salt and Hibiscus Salt, designed to complement cocktails and culinary creations with their distinct flavors and vibrant colors.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Morris Kitchen (full bar = 100% of the shelf), grouped by department.
closest to Morris Kitchen in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Morris Kitchen lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.












4 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Morris Kitchen· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Morris Kitchen Ginger Spice Cocktail Mixer · its most-distributed SKU (1 door) in Other Cocktail Mixers, the biggest opening. The closest open door is Mill Valley Market.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 39% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.