Norr Organic Probiotic Skyr Yogurt at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Non-fat, Plain in Greek & Icelandic Yogurt.
Community Market CA stocks greek & icelandic yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is greek & icelandic yogurt: Community Market CA stocks only 11 there, so Norr Organic Probiotic Skyr Yogurt Non-fat, Plain stands out rather than blending in.
Community Market CA merchandises 1 of the 1 category the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 70/100.
enters a thin greek & icelandic yogurt shelf as a point of difference.
The full runway
Every category Norr Organic Probiotic Skyr Yogurt plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 11 SKUs. Room to widen the line.
How it prices
Where it would price in greek & icelandic yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Norr Organic Probiotic Skyr Yogurt (orange) sits well above the shelf.
What to bring to expand
Norr Organic Probiotic Skyr Yogurt’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
