Nounós at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Nounós Creamery specializes in crafting authentic Greek yogurt using A2 milk, non-GMO ingredients, and BB-12 probiotics.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Greek Yogurt, Mixed Berry in Greek & Icelandic Yogurt.
Community Market CA stocks greek & icelandic yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is greek & icelandic yogurt: Community Market CA stocks only 11 there, so Nounós Greek Yogurt, Mixed Berry stands out rather than blending in.
Community Market CA merchandises 1 of the 1 category the brand sells.
non-gmo against the store's assortment lean.
brand excitement 75/100.
enters a thin greek & icelandic yogurt shelf as a point of difference.
The full runway
Every category Nounós plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 9 SKUs. Room to widen the line.
How it prices
Where it would price in greek & icelandic yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Nounós (orange) sits well above the shelf.
What to bring to expand
Nounós’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
