Now Better Stevia at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Now Better Stevia isn’t on Driver's Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with BetterStevia Extract Powder, Organic in Sugar Substitutes.
Driver's Market stocks sugar substitutes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is sugar substitutes: Driver's Market stocks only 12 there, so NOW Better Stevia BetterStevia Extract Powder, Organic stands out rather than blending in.
Driver's Market merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
enters a thin sugar substitutes shelf as a point of difference.
The full runway
Every category Now Better Stevia plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in sugar substitutes. Each dot is a product on the shelf, by its cost per oz (hover for which). Now Better Stevia (orange) sits well above the shelf.
What to bring to land
Now Better Stevia’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →