Nunaturals at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Nunaturals isn’t on United Markets’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with NuStevia, Alcohol Free in Sugar Substitutes.
United Markets stocks sugar substitutes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
United Markets carries gelatin mixes in real depth, 17 SKUs against a fleet median of 4, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is sugar substitutes: United Markets stocks only 14 there, so NuNaturals NuStevia, Alcohol Free stands out rather than blending in. Lead with the sugar substitutes, and position the gelatin mixes as a finishing or gift item.
United Markets merchandises 2 of the 2 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin sugar substitutes shelf as a point of difference.
The full runway
Every category Nunaturals plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in sugar substitutes. Each dot is a product on the shelf, by its cost per oz (hover for which). Nunaturals (orange) sits well above the shelf.
What to bring to land
Nunaturals’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
