Reading the shelf…
Community Market CA is a independent grocer running 1 Bay Area store.
Odyssey Elixir offers a range of sparkling beverages crafted to enhance energy and focus through the use of adaptogenic ingredients like Lion's Mane and Cordyceps mushrooms.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: .
Community Market CA merchandises 1 of the 1 category the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 85/100.
maps onto categories the store already runs.
Every category Odyssey Elixir plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (4/4 SKUs).
Where it would price in energy drinks. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Odyssey Elixir (orange) sits well above the shelf.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
