Oh My Gum! at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
OH MY GUM! offers a range of plant-based, sugar-free chewing gums and bonbons, emphasizing sustainability and natural ingredients.
Oh My Gum! isn’t on Fairfax Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Tropical Chewing Gum in Chewing Gum.
Fairfax Market stocks chewing gum thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Fairfax Market merchandises 1 of the 1 category the brand sells.
halal, keto, paleo against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Oh My Gum! plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to land
Oh My Gum!’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →