oh my gum!
OH MY GUM! offers a range of plant-based, sugar-free chewing gums and bonbons, emphasizing sustainability and natural ingredients. Its products, such as cinnamon, mint, cherry, and tropical flavored gums, are made with chicle, a tree sap, and sweetened with xylitol, ensuring they are vegan-certified and GMO-free. The brand also provides sugar-free bonbons in flavors like peach, raspberry, and strawberry, using minimal ingredients and allergen-free formulations, making them suitable for gifting on various occasions.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Oh My Gum! (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Oh My Gum! · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Oh My Gum! in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Oh My Gum! lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Oh My Gum! · Bay Area
13 storefronts across 5 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Oh My Gum!· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with OH MY GUM! Tropical Chewing Gum · its most-distributed SKU (5 doors) in Chewing Gum, the biggest opening. The closest open door is Fairfax Market · 4 rivals already on that shelf.
