Oh My Gum! vs Pür · Bay Area shelf head-to-head
Oh My Gum! and Pür, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pür carries more Brand PowerPür is in more Bay Area grocersOh My Gum! sits further up the premium end
Oh My Gum!
Pür
28
brand power
42
12
products
13
1
categories
2
5
grocers
13
58.1¢
price per item
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oh My Gum!▭ Pür
Distribution · 30% of score21·54
P
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oh My Gum!
no top category Pür doesn’t also play in.
only Pür
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oh My Gum! · 0
no exclusive doors — everywhere Oh My Gum! is, Pür is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oh My Gum! · Pür
