Reading the shelf…
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Oiso isn’t on Mill Valley Market’s shelf yet. the categories it plays in are thin here, so it is a harder sell.
Mill Valley Market merchandises 0 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
maps onto categories the store already runs.
Every category Oiso plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
Oiso’s SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →