Reading the shelf…
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Pacific Soul offers a diverse range of freeze-dried superfruit snacks that highlight the unique flavors and nutritional benefits of exotic fruits.
Pacific Soul isn’t on United Markets’ shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Dragon Fruit Superfruit Bites in Snack Bites.
United Markets stocks snack bites thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is snack bites: United Markets stocks only 10 there, so Pacific Soul Dragon Fruit Superfruit Bites stands out rather than blending in.
United Markets merchandises 2 of the 3 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin snack bites shelf as a point of difference.
Every category Pacific Soul plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
Where it would price in snack bites. Each dot is a product on the shelf, by its cost per oz (hover for which). Pacific Soul (orange) sits well above the shelf.
Pacific Soul’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
The store barely carries this category, so it is a hard sell.