Perfect Bar at Safeway
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
Perfect Bar is a brand known for its refrigerated protein bars made from whole food ingredients, founded in 2005 by siblings Leigh and Bill Keith in San Diego, California.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 13 stores.
Lead with Dark Chocolate Almond Protein Bar, Gluten-Free 2 oz in Protein Bars.
Safeway stocks protein bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is protein bars: Safeway stocks only 9 there, so Perfect Bar Dark Chocolate Almond Protein Bar, Gluten-Free 2 oz stands out rather than blending in.
Safeway merchandises 1 of the 4 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 75/100.
enters a thin protein bars shelf as a point of difference.
The full runway · across 13 stores
Every category Perfect Bar plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 15 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in protein bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Perfect Bar (orange) sits well above the shelf.
What to bring to expand
Perfect Bar’s SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →
