Perfect Snacks at Safeway
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
Perfect Snacks is a brand specializing in refrigerated protein bars made with whole food ingredients.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 13 stores.
Lead with Organic Oatmeal Cookie Dough Oaties Bars 4 Pack in Protein Bars.
Safeway stocks protein bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is protein bars: Safeway stocks only 9 there, so Perfect Snacks Organic Oatmeal Cookie Dough Oaties Bars 4 Pack stands out rather than blending in.
Safeway merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
an established national brand with proven demand.
enters a thin protein bars shelf as a point of difference.
The full runway · across 13 stores
Every category Perfect Snacks plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 13 SKUs. Room to widen the line.
How it prices
Where it would price in protein bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Perfect Snacks (orange) sits well above the shelf.
What to bring to expand
Perfect Snacks’ SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →
