Boar's Head
also makes Cheese
58
power
Reading the shelf…
Plaza Mayor runs 2 products across 2 categories, stocked in 2 of 24 Bay Area grocers. Its biggest footprint is cakes, at <1% of the shelf. A niche presence · Brand Power 12/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Plaza Mayor (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Plaza Mayor · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Plaza Mayor in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Plaza Mayor product in stock, cheapest first.
2 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Plaza Mayor· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Plaza Mayor Fig Cake With Almonds · its most-distributed SKU (1 door) in Other Cakes, the biggest opening. The closest open door is Andronico's Community Markets · 1 rival already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 70% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: mitica
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.