Post at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Post is a prominent brand within the cereal category, known for its wide range of breakfast cereals.
It’s already on the shelf here, with 17 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Cocoa Breakfast Cereal in Cereal.
Pacific Market stocks cereal thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Pacific Market merchandises 2 of the 2 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 40/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Post plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 17 of 34 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in cereal. Each dot is a product on the shelf, by its cost per oz (hover for which). Post (orange) sits in line with the shelf.
What to bring to expand
Post’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
