protocolo
Protocolo runs 1 product across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is wine, at <1% of the shelf. A niche presence · Brand Power 7/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Protocolo (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Protocolo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Protocolo product in stock, cheapest first.
Sold at
Where to find Protocolo · Bay Area
2 storefronts across 1 grocer carry it · tap a pin to open the store.