rancho gordo
Rancho Gordo is an American food company that specializes in heirloom beans and New World food products. Founded in 2001 by Steve Sando, the company is based in Napa, California, and is known for its commitment to quality and sustainability in sourcing.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 7 aisles. how many aisles the brand plays in (saturating).
~24% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 59% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Rancho Gordo (full bar = 100% of the shelf), grouped by department.
The lineup
every Rancho Gordo product in stock, cheapest first.
