Runamok at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Runamok Maple specializes in crafting unique, organic maple syrups that are infused, smoked, or barrel-aged to create distinctive flavor profiles.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 4 stores.
Lead with Sugarmaker's Cut, Organic Vermont Maple Syrup in Maple Syrup.
World Market stocks maple syrup thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is maple syrup: World Market stocks only 5 there, so Runamok Sugarmaker's Cut, Organic Vermont Maple Syrup stands out rather than blending in.
World Market merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 75/100.
enters a thin maple syrup shelf as a point of difference.
The full runway · across 4 stores
Every category Runamok plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
What to bring to expand
Runamok’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
