Reading the shelf…
San Juan Island Sea Salt crafts a variety of sea salts and seasoning blends, each inspired by the natural beauty and resources of the Pacific Northwest. The brand offers products such as Madrona Smoked Sea Salt, which infuses mineral-rich sea salt with the essence of the Pacific Madrona tree, and Solar Evaporated Sea Salt, which is made using only sunshine and seawater to capture the rich, briny flavors of local waters. With a commitment to utilizing local ingredients and sustainable practices, San Juan Island Sea Salt provides unique culinary experiences that bring the essence of the sea and land to the table.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
54 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are San Juan Island Sea Salt (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as San Juan Island Sea Salt · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to San Juan Island Sea Salt in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full San Juan Island Sea Salt lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.







































1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show San Juan Island Sea Salt· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with San Juan Island Sea Salt Garlic & Friends Seasoning Blend · its most-distributed SKU (1 door) in Salts, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 34% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: jacobsen salt co., saltverk, omnivore
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.