santa cruz organic
Santa Cruz Organic is a pioneer in the organic food and beverage sector, offering a wide variety of products such as fruit juices, lemonades, and apple sauces. Founded in 1972 in the Santa Cruz Mountains of California, the brand emphasizes sustainability and partners with organic growers to ensure high-quality ingredients.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 5 aisles. how many aisles the brand plays in (saturating).
~13% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 30% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Santa Cruz Organic (full bar = 100% of the shelf), grouped by department.
The lineup
every Santa Cruz Organic product in stock, cheapest first.
