aisle
all markets›Juices
San Francisco · 4 grocers · Fragmented

the juices aisle

San Francisco's juices aisle is a fragmented shelf spread across many brands: 145 products from 37 brands across 4 grocers. pressed owns the most shelf — 13% of SKUs, ahead of juice shop. Store brands hold 3%. The shelf leans organic — 23% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 56/100).

145
products
37
brands
$7.79
avg price
$1.99–$15.36
typical range

Zoom in

this aisle breaks into 6 sub-categories — open one for its own shelf report.

Pressed Juices · 29Sparkling Juice · 25Apple Juice and Cider · 11Vegetable Juice · 11Smoothie Juices · 8Aloe Vera Juice · 4

Who owns the shelf

brands by share of the juices shelf.

pressed
13% of shelf19 SKUs
juice shop
9% of shelf13 SKUs
happy moose juice
9% of shelf13 SKUs
evolution fresh
8% of shelf12 SKUs
r.w. knudsen family
6% of shelf8 SKUs
llovely bunch
6% of shelf8 SKUs
urban remedy
5% of shelf7 SKUs
voila
5% of shelf7 SKUs
iizze
3% of shelf5 SKUs
luke’s localPL
3% of shelf4 SKUs
mmartinelli's
3% of shelf4 SKUs
llorina
2% of shelf3 SKUs
aalo
2% of shelf3 SKUs
mmuso from japan
1% of shelf2 SKUs
simply organic
1% of shelf2 SKUs
the ginger people
1% of shelf2 SKUs
nnana mae's organics
1% of shelf2 SKUs
nnorth coast organic
1% of shelf2 SKUs
bbarsotti
1% of shelf2 SKUs
aapple-a-day
1% of shelf2 SKUs
llurisia
1% of shelf2 SKUs
huel
1% of shelf2 SKUs
kkimino
1% of shelf2 SKUs
ssan pellegrino
1% of shelf2 SKUs
ddomaine eric bordelet
1% of shelf1 SKU
llakewood organic
1% of shelf1 SKU
llily of the desert
1% of shelf1 SKU
ghia
1% of shelf1 SKU
yyuzuco
1% of shelf1 SKU
fever-tree
1% of shelf1 SKU
ppressed juice
1% of shelf1 SKU
llakewood littles
1% of shelf1 SKU
santa cruz organic
1% of shelf1 SKU
tthe lucky ox
1% of shelf1 SKU
ttovie
1% of shelf1 SKU
ttree top
1% of shelf1 SKU
yerba madre organic yerba mate
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
23%
Dairy-Free
19%
Gluten-Free
16%
Vegan
15%
Seed-Oil-Free
15%
Minimally Processed
6%
Low sugar
3%
Low calorie
3%

How this market segments

the ways the juices shelf actually divides — the dimensions that separate what's on it.

Price Tier3 segments
Mid-Range
33% · 52
Budget
13% · 20
Premium
12% · 19

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)13 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

87
high
Brand competition
how many brands compete
85
high
Variety of offers
how differentiated the shelf is
6
low
Top-brand grip
how much a few brands dominate
56
med
Launch whitespace
room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →