Serenity Kids at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Serenity Kids is a premium baby and toddler food brand based in Austin, Texas, founded in 2016.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Grass Fed Bison with Organic Vegetables, Baby Food Pouch in Baby Food Purees.
Community Market CA stocks baby food purees thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 12 other Bay Area grocers.
Community Market CA merchandises 2 of the 2 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Serenity Kids plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 30 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in baby food purees. Each dot is a product on the shelf, by its cost per oz (hover for which). Serenity Kids (orange) sits well above the shelf.
What to bring to expand
Serenity Kids’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
