Serenity Kids at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Serenity Kids is a premium baby and toddler food brand based in Austin, Texas, founded in 2016.
It’s already on the shelf here, with 26 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Organic Grain Free Puffs, Broccoli & Spinach in Baby Snacks.
Sprouts Farmers Market stocks baby snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Sprouts Farmers Market carries baby food purees in real depth, 68 SKUs against a fleet median of 25, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Sprouts Farmers Market merchandises 2 of the 2 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 70/100.
the categories it plays in are already deep here.
The full runway
Every category Serenity Kids plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 24 of 30 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in baby snacks. Each dot is a product on the shelf, by its cost per oz (hover for which). Serenity Kids (orange) sits above the shelf.
What to bring to expand
Serenity Kids’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 26
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
