Sicilia at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Sicilia isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Lemon Squeeze in Lemon Juice.
Berkeley Bowl stocks lemon juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is lemon juice: Berkeley Bowl stocks only 9 there, so SICILIA Lemon Squeeze stands out rather than blending in.
Berkeley Bowl merchandises 2 of the 2 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 40/100.
enters a thin lemon juice shelf as a point of difference.
The full runway · across 2 stores
Every category Sicilia plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in lemon juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Sicilia (orange) sits in line with the shelf.
What to bring to land
Sicilia’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
