Solely: Dried Fruit at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Mango Strips, Organic, Value Pack in Dried Mango.
United Markets stocks dried mango thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is dried mango: United Markets stocks only 8 there, so Solely: Dried Fruit Mango Strips, Organic, Value Pack stands out rather than blending in.
United Markets merchandises 1 of the 1 category the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin dried mango shelf as a point of difference.
The full runway
Every category Solely: Dried Fruit plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in dried mango. Each dot is a product on the shelf, by its cost per oz (hover for which). Solely: Dried Fruit (orange) sits in line with the shelf.
What to bring to expand
Solely: Dried Fruit’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →