Synergy at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Synergy is a brand specializing in raw, fermented kombucha drinks, known for their high probiotic content and health benefits.
Synergy isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Trilogy in Kombucha.
Pacific Market stocks kombucha thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 16 other Bay Area grocers.
The more differentiated opening is kombucha: Pacific Market stocks only 11 there, so Synergy Trilogy stands out rather than blending in.
Pacific Market merchandises 1 of the 2 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 90/100.
enters a thin kombucha shelf as a point of difference.
The full runway · across 2 stores
Every category Synergy plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in kombucha. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Synergy (orange) sits above the shelf.
What to bring to land
Synergy’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
