the honest company
The Honest Company runs 5 products across 3 aisles, stocked in all 3 San Francisco grocers we track. It's a leading brand in wipes, holding 57% of that shelf. A shelf heavyweight — Brand Power 71/100.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~53% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 63% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are The Honest Company (full bar = 100% of the shelf), grouped by department.
The lineup
every The Honest Company product in stock, cheapest first.
