Bay Area · 5 grocers · Niche
the makeup removers aisle
Bay Area's makeup removers aisle is a niche shelf with only a handful of brands: 6 products from 4 brands across 5 grocers. neutrogena owns the most shelf · 100% of SKUs. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 75/100).
6
products
4
brands
$13.44
avg price
$8.09-$24.73
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the makeup removers shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
20
lowBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the makeup removers products in the most Bay Area grocers · widest distribution first.
Neutrogena Makeup Remover Wipes & Face Cleansing Towelettes, 25 ct
$9.392 grocers
Burt's Bees Micellar Facial Towelettes 3 in 1 with Rose Water
$8.091 grocer
The Honest Company Makeup Remover Wipes
$9.691 grocer
Earth Science Chamomile & Green Tea Fragrance Free Eye Makeup Remover
$14.191 grocer
Neutrogena Makeup Remover Wipes, 125-count
$24.871 grocer