San Francisco · 3 grocers · Niche
the wipes aisle
San Francisco's wipes aisle is a niche shelf with only a handful of brands: 7 products from 3 brands across 3 grocers. the honest company owns the most shelf — 57% of SKUs, ahead of waterwipes. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 60/100).
7
products
3
brands
$5.56
avg price
$1.69–$9.99
typical range
Zoom in
this aisle breaks into 1 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the wipes shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
15
lowBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
43
medTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.