the pasta shop
The Pasta Shop is a family-owned business that specializes in fresh, ready-to-cook Italian cuisine. Established in 2005 and based in Peterborough, Ontario, Canada, it offers a variety of products including fresh pastas, soups, and entrees, all made from scratch with high-quality ingredients.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~7% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 78% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are The Pasta Shop (full bar = 100% of the shelf), grouped by department.
The lineup
every The Pasta Shop product in stock, cheapest first.
