Reading the shelf…
Think Jerky offers a diverse range of gourmet jerky and meat sticks crafted by renowned chefs, using 100% grass-fed beef and free-range turkey. Each product features a unique blend of flavors, from the classic peppery notes to bold combinations like sriracha honey and sweet chipotle. With an emphasis on quality ingredients, Think Jerky provides flavorful options that cater to those seeking a modern twist on traditional jerky.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
19 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Think Jerky (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Think Jerky · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Think Jerky in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Think Jerky lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.


















2 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Think Jerky· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Think Jerky Beef Stick, Original · its most-distributed SKU (2 doors) in Meat Jerky, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
$4.69 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: archer, epic, chomps
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.