Reading the shelf…
Tilden offers a range of non-alcoholic cocktails that are crafted to provide a sophisticated drinking experience without the effects of alcohol. Its beverages, such as Lacewing and Tandem, are designed to be ready-to-pour and enjoyed over ice, featuring complex flavor profiles with ingredients like cucumber, basil, tart cherry, and ginger. With options that are low in calories, free from added sugars, and suitable for vegan and gluten-free diets, Tilden caters to those seeking a mindful yet flavorful alternative for social occasions.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Tilden (full bar = 100% of the shelf), grouped by department.
the full Tilden lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Tilden· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Tilden Lacewing Non-Alcoholic Cocktail · its most-distributed SKU (1 door) in Non-Alcoholic Spirits, the biggest opening. The closest open door is Berkeley Bowl.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$42.79 average price. where it sits on price · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.