Too Good Gourmet at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Too Good Gourmet offers a delightful selection of holiday-themed cocoa sets and crisp cookies, perfect for seasonal enjoyment or gifting.
Too Good Gourmet isn’t on Fairfax Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Chocolate Chip Keto Cookies in Chocolate Chip Cookies.
Fairfax Market stocks chocolate chip cookies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is chocolate chip cookies: Fairfax Market stocks only 3 there, so Too Good Gourmet Chocolate Chip Keto Cookies stands out rather than blending in.
Fairfax Market merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin chocolate chip cookies shelf as a point of difference.
The full runway
Every category Too Good Gourmet plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Too Good Gourmet’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →