Torani at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Torani is a brand known for its extensive range of flavored syrups, sauces, and drink enhancers, ideal for coffee, cocktails, and sodas.
It’s already on the shelf here, with 55 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 4 stores.
World Market merchandises 2 of the 2 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 50/100.
the categories it plays in are already deep here.
The full runway · across 4 stores
Every category Torani plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 45 of 60 SKUs. Room to widen the line.
On shelf here, but only 10 of 12 SKUs. Room to widen the line.
What to bring to expand
Torani’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 55
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
