Treasure Cave at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Cheese, Blue in Blue Cheese.
United Markets stocks blue cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is blue cheese: United Markets stocks only 4 there, so Treasure Cave Cheese, Blue stands out rather than blending in.
United Markets merchandises 1 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
enters a thin blue cheese shelf as a point of difference.
The full runway
Every category Treasure Cave plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in blue cheese. Each dot is a product on the shelf, by its cost per oz (hover for which). Treasure Cave (orange) sits below the shelf.
What to bring to expand
Treasure Cave’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →