Truly Grass Fed at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Butter, Natural Creamy, Unsalted in Unsalted Butter.
Community Market CA stocks unsalted butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is unsalted butter: Community Market CA stocks only 5 there, so Truly Grass Fed Butter, Natural Creamy, Unsalted stands out rather than blending in.
Community Market CA merchandises 2 of the 2 categories the brand sells.
grass-fed, non-gmo against the store's assortment lean.
brand excitement 65/100.
enters a thin unsalted butter shelf as a point of difference.
The full runway
Every category Truly Grass Fed plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in unsalted butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Truly Grass Fed (orange) sits in line with the shelf.
What to bring to expand
Truly Grass Fed’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →