tsubi soup
Tsubi Soup offers a diverse range of soups that blend traditional Japanese flavors with innovative ingredients. It features products such as the Hot & Sour Tomato with Okra & Molokhia, a unique non-miso option, and a variety of miso-based soups, including Red Miso with Spicy Mushrooms and White Miso with Aosa Seaweed & Tofu. Each soup is crafted with natural ingredients, providing a comforting and flavorful experience that highlights the richness of miso and the freshness of vegetables and seaweed.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Tsubi Soup (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Tsubi Soup · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Tsubi Soup in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Tsubi Soup lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Tsubi Soup · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Tsubi Soup· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Tsubi Hot & Sour Soup · its most-distributed SKU (1 door) in Instant Soup, the biggest opening. The closest open door is Berkeley Bowl · 2 rivals already on that shelf.
