Reading the shelf…
Tsubi Soup offers a diverse range of soups that blend traditional Japanese flavors with innovative ingredients. It features products such as the Hot & Sour Tomato with Okra & Molokhia, a unique non-miso option, and a variety of miso-based soups, including Red Miso with Spicy Mushrooms and White Miso with Aosa Seaweed & Tofu. Each soup is crafted with natural ingredients, providing a comforting and flavorful experience that highlights the richness of miso and the freshness of vegetables and seaweed.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Tsubi Soup (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Tsubi Soup · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Tsubi Soup in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Tsubi Soup lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Tsubi Soup· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Tsubi Hot & Sour Soup · its most-distributed SKU (1 door) in Instant Soup, the biggest opening. The closest open door is Berkeley Bowl · 2 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 82% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: dr. mcdougall's right foods, kikkoman
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.