Unreal Deli at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Unreal Deli: Unreal Brands is an American company that specializes in creating confectionery and snack products without artificial ingredients.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: .
United Markets merchandises 1 of the 1 category the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 85/100.
maps onto categories the store already runs.
The full runway
Every category Unreal Deli plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (2/2 SKUs).
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →