Waterloo Brewing at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Sparkling Water in Sparkling Water.
Community Market CA stocks sparkling water thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Community Market CA merchandises 1 of the 1 category the brand sells.
non-gmo against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway
Every category Waterloo Brewing plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in sparkling water. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Waterloo Brewing (orange) sits below the shelf.
What to bring to expand
Waterloo Brewing’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
