Reading the shelf…
Wills runs 1 product across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is salads, at 3% of the shelf. A niche presence · Brand Power 9/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Wills (full bar = 100% of the shelf), grouped by department.
every Wills product in stock, cheapest first.
1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Wills· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Wills Macaroni Salad · its most-distributed SKU (1 door) in Pasta Salad, the biggest opening. The closest open door is Sprouts Farmers Market.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
$4.39 average price. where it sits on price · context, not scored into Brand Power.
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.