Wooden Table Baking Co. at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Chocolate Alfajores in Other Cookies.
Falletti Foods stocks other cookies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Falletti Foods carries other cookies in real depth, 25 SKUs against a fleet median of 11, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Falletti Foods merchandises 3 of the 3 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
the categories it plays in are already deep here.
The full runway
Every category Wooden Table Baking Co. plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other cookies. Each dot is a product on the shelf, by its cost per oz (hover for which). Wooden Table Baking Co. (orange) sits in line with the shelf.
What to bring to expand
Wooden Table Baking Co.’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
