Xochitl at Sunshine Foods
Sunshine Foods is a specialty independent running 4 Bay Area stores, small-format at about 2,371 sq ft each.
Xochitl isn’t on Sunshine Foods’ shelf yet in any of its 4 stores. the categories it plays in are thin here, so it is a harder sell.
Sunshine Foods merchandises 0 of the 2 categories the brand sells.
organic, vegetarian against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway · across 4 stores
Every category Xochitl plays in across the Bay Area grocers we track, and where it stands at Sunshine Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
What to bring to land
Xochitl’s SKUs Sunshine Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Sunshine Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sunshine Foods profile →
