Zen at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Zen isn’t on Falletti Foods’ shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Pudding, Plant Based Chocolate, Almond Milk in Pudding Snacks.
Falletti Foods stocks pudding snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
Falletti Foods carries pudding snacks in real depth, 13 SKUs against a fleet median of 6, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Falletti Foods merchandises 1 of the 2 categories the brand sells.
organic, vegan, vegetarian against the store's assortment lean.
brand excitement 60/100.
the categories it plays in are already deep here.
The full runway
Every category Zen plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in pudding snacks. Each dot is a product on the shelf, by its cost per oz (hover for which). Zen (orange) sits below the shelf.
What to bring to land
Zen’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
