12 Tides vs Nora Snacks · Bay Area shelf head-to-head
12 Tides and Nora Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nora Snacks carries more Brand PowerNora Snacks is in more Bay Area grocers
12 Tides
Nora Snacks
0
brand power
27
3
products
4
1
categories
1
1
grocers
11
$5.49
avg price
$4.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 12 Tides▭ Nora Snacks
Distribution · 30% of score4·46
1
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 12 Tides
no top category Nora Snacks doesn’t also play in.
only Nora Snacks
no top category 12 Tides doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 12 Tides · Nora Snacks