7up vs Fresca · Bay Area shelf head-to-head
7up and Fresca, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
7up carries more Brand Power7up is in more Bay Area grocers7up fields the deeper lineup
7up
Fresca
35
brand power
16
18
products
6
1
categories
1
2
subcategories
2
11
grocers
6
11.1¢
price per fl oz
11.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 7up▭ Fresca
Distribution · 30% of score46·25
F
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 7up
no top category Fresca doesn’t also play in.
only Fresca
no top category 7up doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fresca · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 7up · Fresca
