Abbey Specialty Foods vs Abbey Farms · Bay Area shelf head-to-head
Abbey Specialty Foods and Abbey Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abbey Specialty Foods
no top category Abbey Farms doesn’t also play in.
only Abbey Farms
no top category Abbey Specialty Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Abbey Specialty Foods is, Abbey Farms is too.
no exclusive doors — everywhere Abbey Farms is, Abbey Specialty Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abbey Specialty Foods · Abbey Farms
