Activia vs Gopala · Bay Area shelf head-to-head
Activia and Gopala, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Activia carries more Brand PowerActivia is in more Bay Area grocersActivia fields the deeper lineupGopala sits further up the premium end
Activia
Gopala
30
brand power
9
22
products
2
1
categories
1
2
subcategories
1
6
grocers
1
$7.01
avg price
$6.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Activia▭ Gopala
Distribution · 30% of score25·4
G
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Activia
no top category Gopala doesn’t also play in.
only Gopala
no top category Activia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Activia · 6
only Gopala · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Activia · Gopala