Alameda Soda Co. vs Molecola · Bay Area shelf head-to-head
Alameda Soda Co. and Molecola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Molecola carries more Brand PowerMolecola is in more Bay Area grocersMolecola sits further up the premium end
Alameda Soda Co.
Molecola
11
brand power
21
3
products
5
1
categories
2
3
subcategories
2
1
grocers
4
20.8¢
price per fl oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alameda Soda Co.▭ Molecola
Distribution · 30% of score4·17
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alameda Soda Co.
no top category Molecola doesn’t also play in.
only Molecola
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alameda Soda Co. · 0
no exclusive doors — everywhere Alameda Soda Co. is, Molecola is too.
only Molecola · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alameda Soda Co. · Molecola