Alani Nu vs Ghost · Bay Area shelf head-to-head
Alani Nu and Ghost, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghost is in more Bay Area grocersGhost fields the deeper lineup
Alani Nu
Ghost
24
brand power
27
9
products
12
1
categories
2
3
grocers
5
14.3¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alani Nu▭ Ghost
Distribution · 30% of score13·21
A
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alani Nu
no top category Ghost doesn’t also play in.
only Ghost
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alani Nu · 1
only Ghost · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alani Nu · Ghost
